THE KNOWLEDGE TRANSFER
How we get to reliably good copywriting
Experience has taught us that one of the most critical skills for copywriters to have is the ability to transfer clients' knowledge to themselves.
For a variety of reasons, though, information passing from the client to the writer can sometimes get "lost in translation." Which can lead to clients not getting what they expect. Which leads to them rewriting content themselves, spending time they don't have on something they're not good at (or don't want to do), and causing projects to run late and over budget.
That's why before we even put fingers to keyboards, we focus on ensuring a successful transfer of knowledge—making sure we're 100% on the same page with our clients.
Our tried-and-true process for getting the information we need in order to give clients what they need was developed through years of experience as writers, editors, and creative directors.
Dozens of marketing directors, creative directors, business owners, designers, and client managers feel confident putting their copy needs in our hands.
We feel certain that you will, too.